Jeff Gleason Tattoo

www.jeffgleason.com

I had the privilege of crafting the brand identity and website for Jeff Gleason, an exceptionally talented tattoo artist based in San Rafael. The essence of the design was rooted in creating an environment that feels both welcoming and natural, mirroring Jeff's approach to his craft.

The comprehensive custom website serves as an extension of Jeff's artistic persona, enhancing mutual communication between him and his clients. The user-friendly interface allows clients to effortlessly schedule appointments with Jeff, fostering a seamless and efficient booking process. This not only provides convenience but also streamlines Jeff's workflow, allowing him to focus more on his artistry.

A key feature of the website is the incorporation of an automated appointment scheduling system, empowering potential customers to choose their preferred time slots with ease. Jeff can now effortlessly connect with his clients through personalized newsletters, keeping them informed about upcoming events, new designs, and special promotions. This not only strengthens the bond between Jeff and his clientele but also adds a personalized touch to his brand, creating a sense of community.

As a designer, my passion lies in assisting entrepreneurs like Jeff in growing and refining their businesses. The fusion of aesthetics and functionality in this project aligns with my commitment to creating designs that not only look good but also serve a practical purpose. It's immensely satisfying to contribute to the success of artists like Jeff by providing them with a platform that not only reflects their unique style but also enhances the overall experience for both the artist and their clients.

The scope of the project included:
· Translating Jeff's style and personality into online media
· Clarifying Jeff’s business message and offerings
· Designing a visual logo and brand graphics
· Writing and editing copy
· Directing photoshoot and curating photographs for website
· Implementing Acuity Scheduling Software
· Creating a responsive mobile and desktop experience