Yoga West
I am a client of Yoga West and love the energy of the studio. The owner, Katie, hired me to create custom products for the retail shop, blending wellness with playful design. We created colorful, unique pieces that embody the Napa lifestyle—warm, vibrant, and full of life.
Yoga West, Napa’s newest yoga studio, offers a serene refuge filled with plants and natural light in the heart of downtown Napa. For their retail shop, I designed a collection of custom products inspired by the vibrant energy of classic California. The collection encapsulates the carefree, vibrant essence of summer by combining playful typography, nostalgic charm, and bright, uplifting colors.
Each piece is designed for everyday wear, featuring fun t-shirts, tote bags, and hats that reflect the studio’s uplifting vibe. Playful design elements evoke a sense of nostalgia while maintaining a lively, modern aesthetic. The designs are centered around the theme of the sun and solar healing energy.
“The visual designs are all about celebrating happiness, color, and vibrancy, reminiscent of vintage vibes and nostalgic charm. The playful twists on words and bold typography capture the sun’s joyful spirit, creating welcoming design concepts perfect for yoga and wellness enthusiasts. This harmonious blend of energy and style ensures that each product radiates positivity, making them ideal for fostering a sunny, uplifting environment.”
“The collection captures the essence of our Sunshine State. The design direction aims to create products that bring a sense of joy and nostalgia, reminiscent of sun-soaked days and endless adventures. By incorporating a twist on words, we add a layer of whimsy and creativity, making each item not just a product but an experience. The products reinforce Yoga West’s mission of promoting well-being through mindful design. ”
